The department of “Car body Architecture” from IAAD, first one in Italy, opens in Turin in 1978. Today the programmed fulcrum is developed around Car & Motorbike-Scooter Design.
The aim is to bond the world of industry to that of research and experimentation through the study of patronized projects by the industry itself. The firms that have collaborated with the development of the projects are: Ducati, Aprilia, Honda, Yamaha, Renault, Alfa Romeo, Fiat, Lancia….
The didactic methodology of our specialization course in “Transportation design” has as main objective the training of its own students according to a working approach with European style and in particular Italian style: stimuli that are not only limited in automobile field will develop the desire of knowledge and exploration that are typical in the Italian culture as well as in the European one.
We go beyond the concept of look and copy, but look and reinvent, where other than taking in exam the surrounding environment, will create premises to the knowledge and development of autonomy and individuality as fundamental aspects of creativity.

European Master
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The master proposes to give the instruments to develop a correct relationship between mobility and territory, considering the stylistic aspect fundamental. In that sense the project correspondence in respect to the scenario results determining for the creation of a complete and aware professional figure.
In order to develop a project it is important to know how to handle the theoretic aspects, potential and expression means addressing them to the creation of innovative concepts.
We will go well beyond the concept of “I see and copy” but rather “I see and reinvent”, where other than examine the surrounding environment, the presupposition to knowledge, autonomy and individuality development will be created as fundamental aspects of creativity.
The project process begins by a wide research, it moves through the exploration of the possible scenarios and arrives to the content synthesis through the realization of sketching, virtual and real scale representations.
The programme faces concept, style, technological and ergonomic aspects, with the purpose of proposing advanced project principles coherent with the needs of the production market.