Conception and study of objects that can be produced in industrial scale: from high-tech
to fashion, from accessories to electrical appliances, from luxury objects to daily use ones. The industrial designer takes care of the complex relationship between man and material, making it slope according to innovative shapes and functions.
The field’s main hinge is the multi-disciplinarity.
The course is held by a team of professionals with international experiences that unite the industry world to that of research. In the phase of initial training there will be given the technical bases necessary for a first graphic expression in syntony with the world of design and its shapes, from which simple sketches will take place, followed by more complex proposals of research on the stroke, colour and materials according to a precise project logic.
The result will be given by an advanced design inspired by fresh originality, an active attitude as well as the consciousness of who wants to create new solutions for the present and the future.

European Master
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What comes from what: the idea that is at the base and makes this study path unique is its multidisciplinarity; in the belief that forming a designer coincides in the first place with the construction of one’s own design capacity and this derives certainly from experience as from the capability of operating a correct synthesis between a multitude of events and different stimuli.
The master proposes to give a real dynamic “working” experience: contact with the poetry and methodology of designers of different extraction result therefore the ideal instruments to operate such synthesis.
The course aims to the recovery of a project culture based on doing, on the direct involvement in the issues that concern the realization of any creative idea; for this reason its purpose is to let the students live the entire product constitution process: from the idea to the realization of the prototype, going through the conceptualization and evolution of the idea , through the resolution of practical problems linked to practicability.
Specific subjects concerning the discipline in object will be treated, such as sketching, 2D and 3D drawing, use of colour and ergonomy, together with the branches of emerging interest that are still little known such as study of perception, behaviour dynamics and proxemics.
Inside the study path renown international exponents from the world of design will be involved in quality of teacher’s staff or to make lectures ex catedra, that will illustrate the specifics of their project dynamics and will be able to answer questions on themes regarding the contemporary design.
The planning inside the Master becomes the transversal category that unites professionals of different branches that are apparently far from eachother. For this reason designers, architects together to musicians, writers, directors and philosophers will participate to the course, involved to testify and share their very personal project approach.