The training of creative advertisers, capable of producing and transmitting specialized symbols, images and messages The aimed training consents students to realize themselves in the vast advertising field divided in specific sectors such as: advertising, below the line, packaging design, corporate identity, publishing, illustration, web design and multimedia graphics as well as in strategic communication, mainly oriented towards managerial roles such as account, communication responsible, media and strategic planner.
The new generation advertisers are complex professional figures able to move inside the multifaceted world of communication, mastering the main roles; strategic and operative, in agencies, companies, media centres, public relations…
The advertising job is strongly tied to the marketing dynamics, to communication strategies and to real needs, resulting far from the pure artistic talent, not linked to specific needs of the professional world. The course foresees the learning of disciplines of graphics, creative, applicative characters as well as the deepening on complementary aspects such as marketing communication and media planning. |
