Digital technology is having a huge impact on society, economy and businesses. From planning tools to practices and processes, the role of digital technology is all-pervasive, reshaping the business landscape for companies, organizations, institutions and individuals.

Internet, automation, artificial intelligence, genetics, biomedical technology as well as the new space race: these are all challenges but they are also new opportunities which are causing dramatic changes in the fabric of modern society, and the pace of change will be like nothing before.

It is, therefore, vital for companies, organizations and individuals to use their innovative abilities to transform themselves and turn these changes to their own advantage and – not least – reshape this context.

From private to public investment – the Polytechnic, Fab-lab, Accelerators and the process of University-to-Industry transfer – the level of investment in innovation not only has increased but also has showed that there is an ever-growing demand for innovation professionals who can successfully navigate this new landscape.

As innovation is more and more becoming a strategic process today, the new IAAD Master in Innovation Design has been specifically designed to from professionals who can act as producers and facilitators of innovation for both start-ups and organizations – companies, institution and ONG – combining a global perspective with a deep understanding of the local context. The participants will develop the mental tools to think across boundaries and introduce innovation into traditional areas, such as project management, human resources as well as research and development.

The department’s ambition is to create a new cultural-educational hub for innovation within the city of Turin, a place for exchange which is able to attract the best people from across the city and the region, namely a creative cluster which is connected to the national and international innovation system.


The innovation process is considered as the ability to:

– identify hidden opportunities, customer needs and new influences;

– generate new ideas and prototype them into tangible solutions, products and services;

– promote interdisciplinary exchange of knowledge;

– play in team and make the most of everyone’s skills and talents;

– navigate complex organizations to support and facilitate new ideas:

– develop new ways of thinking while integrating existing concepts in order to design better solutions.


The training approach is inspired by the “Italian genius” which constitutes a unique element within the Italian culture from the Renaissance until today: the ability to work at the intersection of design, technology, creativity, sociality, entrepreneurship and communication.


These areas bring their own perspectives and complement one another in such a way as to provide a more complete vision of innovation and design which is internationally regarded as the one ingredient that makes Italy stand apart.

The themes are explored and developed through the medium of the latest approaches and methodologies: Human Centered Design Thinking, Service Design and Agile practices, platform and system design, open innovation, small signal analysis, technological foresight, creative strategies within organizations, stakeholder analysis, infographics and data visualization, lateral thinking and problem solving.

Interdisciplinarity is a key concept that underlies the innovation of the Department. Blending various areas of knowledge – from art and humanities to technology and economy – is fundamental to the program’s teaching methodology. Furthermore, the students will have the opportunity to act as trend scouts, providing support to projects carried out by other IAAD students as part of their coursework.

In the spirit of the great Italian masters, the Department is open to the world and connects the wide range of experimental and prototyping approaches with traditional learning methods.


At IAAD Innovation Lab, the traditional artist’s workshop of the past is re-interpreted to fit modern times, a place to explore the best uses of the latest technologies and their impact on social, economical and industrial processes.

The teaching program is enriched by the IAAD Innovation Lectures offering new perspectives and innovative practice from Italy and abroad, whilst enhancing and stimulating reflections on new approaches and projects.

What’s more, one of the distinctive traits of IAAD method is the constant collaboration with sector-specific companies and firms in order to realize bound projects. Both the partner companies’ business requirements and IAAD’s teaching requirements converge in these projects, creating a situation that is doubly positive: aspiring designers have the opportunity to work with companies that are leaders in their sectors and companies can monitor and invest on future talent. This system also allows to simulate working conditions in a professional environment: work is conducted under specific deadlines, correcting projects during their execution phase by following client feedback, through team and objective-oriented work.

The aim of this program is to nurture designers and managers of systems, methodologies and innovative platforms. These professional will be able to ensure the adoption and the spread of innovation within public and private organizations. Also, they will be equipped with a skillset to take in today’s rapidly-changing job market or even in new job types that don’t yet exist. After completion of this program students will be ready for work in a variety of different fields: manufacturing companies, service companies, startups within business, cultural or social contexts; public administration and local government systems; international organizations, European institutions, non-governmental and not-for-profit organizations, agencies for socio-cultural and tourism development.