Contemporary society moves its first steps towards “artificial intelligence”. This expression may sound bombastic, but the essence of the phenomenon can be synthesized in a few words: many tiring activities that today weigh mainly on human intelligence are steadily being transferred to computers, which are finally able to read the semantic meaning of raw information, creating a vast network of benefits and profits.
Modern digital environments, and the “artificial” intelligences that are developed in and from them, are deeply changing jobs in every sector, at every level. Many new professions are being developed in this setting, and it’s not a case that most of the EU funding being placed in 2014 and onwards is going towards a “digital agenda”.
IAAD Master in New Media and Interaction Design has been conceived to help fill the gaps in the current educational system regarding this very strategic sector, answering the growing demand from companies, private and public organization for professionals with specific and diversified skills linked to the development and the new opportunities of the digital world.

MASTER OBJECTIVES
The Master’s key objective is to form professionals capable of dialoguing through digital media, who comply with “netiquette” and community participation modalities, and, above all, are able not only to realize an integrated platform or a digital marketing campaign, but also to evaluate their performance and development potential.
The Master’s ambition is to work as an innovation hub, a place in which aspiring communicators can be trained in a continuous interchange between theoretical, practical and experimental phases, allowing comprehension and management of all stages of new media design.
To train young professionals, IAAD recreates a professional environment in its didactic plan. One of the distinctive traits of IAAD method is the constant collaboration with sector-specific companies and firms in order to realize bound projects. Both the partner companies’ business requirements and IAAD’s teaching requirements converge in these projects, creating a situation that is doubly positive: aspiring designers have the opportunity to work with companies that are leaders in their sectors and companies can monitor and invest on future talent. This system also allows to simulate working conditions in a professional environment: work is conducted under specific deadlines, correcting projects during their execution phase by following client feedback, through team and objective-oriented work. The Master Program is structured in 3 macro areas. One is focused on specifically “creative” skills (Creativity Techniques, Art Direction in New Media Environments, Content Editing in New Media Environments, Web Platforms Design, Mobile App Design, Audiovisual Broadcasting Design, Digital PR & Social Media Networking), another on the cultural and informative background necessary to those looking to perform these new professions (Digital Economy Sociological Models, History of New Media, Digital Marketing Models, Big Data &Internet of Things), and the third one on technical skills and competences (User Interface Design, Project Development Techniques, Web Platforms Development, Mobile App Development, Edge Interactive Technologies).
A strong focus is also placed on Semantic technologies (Semantic Web, Semantic Engineering, Ontology Application Development) representing the culmination and the fulfillment of all the didactic path. These disciplines are taught and examined in depth not only from a theoretical-conceptual point of view, but also looking at their actual application in media, marketing (R&D, design, advertising), educational and entertainment.

CO-ORDINATOR
Massimo Morelli
Born in Turin, philosophy graduate, owner of a media agency specialized in digital marketing (Pensativa) and coordinator of IAAD Communication and graphic design department. Throughout the years he’s directed numerous projects between digital communication and technologies: from virtual reality (immersive environments) to public displaying, to the development of dedicated applications and semantic ontologies.

STRUCTURE

// seat: Turin

// duration: 400 hours – 9 months (March 2018-January 2019)
// language: english

The Master’s key objective is to form professionals capable of dialoguing through digital media, who comply with “netiquette” and community participation modalities, and, above all, are able not only to realize an integrated platform or a digital marketing campaign, but also to evaluate their performance and development potential. The Master’s ambition is to work as an innovation hub, a place in which aspiring communicators can be trained in a continuous interchange between theoretical, practical and experimental phases, allowing comprehension and management of all stages of new media design.

To train young professionals, IAAD recreates a professional environment in its didactic plan. One of the distinctive traits of IAAD method is the constant collaboration with sector-specific companies and firms in order to realize bound projects. Both the partner companies’ business requirements and IAAD’s teaching requirements converge in these projects, creating a situation that is doubly positive: aspiring designers have the opportunity to work with companies that are leaders in their sectors and companies can monitor and invest on future talent. This system also allows to simulate working conditions in a professional environment: work is conducted under specific deadlines, correcting projects during their execution phase by following client feedback, through team and objective-oriented work. The Master Program is structured in 3 macro areas. One is focused on specifically “creative” skills (Creativity Techniques, Art Direction in New Media Environments, Content Editing in New Media Environments, Web Platforms Design, Mobile App Design, Audiovisual Broadcasting Design, Digital PR & Social Media Networking), another on the cultural and informative background necessary to those looking to perform these new professions (Digital Economy Sociological Models, History of New Media, Digital Marketing Models, Big Data &Internet of Things), and the third one on technical skills and competences (User Interface Design, Project Development Techniques, Web Platforms Development, Mobile App Development, Edge Interactive Technologies).

A strong focus is also placed on Semantic technologies (Semantic Web, Semantic Engineering, Ontology Application Development) representing the culmination and the fulfillment of all the didactic path. These disciplines are taught and examined in depth not only from a theoretical-conceptual point of view, but also looking at their actual application in media, marketing (R&D, design, advertising), educational and entertainment.

Workshop
During the academic year IAAD will organize didactic visits to companies, exhibits and museums, special workshops, meetings with prominent sector professionals (possible costs will be at the student’s expense).

Thesis
Every edition of the Master includes the development of a thesis in collaboration with a company of the sector.
The project path starts with a briefing with the company, followed by intermediate presentations and feedback from company referents, and ends with the final discussion of the Thesis.

REQUIREMENTS AND ADMISSION PROCEDURES

The Master program can be accessed by graduates and postgraduates in Computer Science, Economy, Humanities, Communication Sciences, Liberal Arts, Educational Sciences, and professionals seeking a specialization in new media. Admission depends on the evaluation of the candidacy, which will have to be presented thorough a cover letter, curriculum vitae and portfolio. IAAD reserves the right to ask the candidate, when deemed necessary, an additional interview at the head office or via Skype.

Access to Master is possible only with the authorization of the Coordinator based on the evaluation of academic titles, professional curriculum and portfolio.

Applications have to contain these documents:
– Curriculum Vitae
– Cover letter
– Portfolio

The Master Coordinator, assisted by an academic board will evaluate the candidacies received.

IAAD reserves the right to ask the candidate, when deemed necessary, an additional interview at the head office or via Skype. The result of the application will be communicated by the Career Guidance Office to each candidate.

IAAD offers 5 scholarships to be assigned to candidates according to curriculum and portfolio evaluation.

The available scholarships are:
// 1 worth 100% the tuition fee
// 2 worth 50% the tuition fee
// 2 worth 20% the tuition fee

Scholarships will be awarded with merit criteria from a board selected from the Direction and from the Master Program Coordinator.

– Personal portfolio
– Degree type and work experience
– cover letter

will be specifically evaluated.

Candidates who pass pre-selection will be invited for an interview at the head office or via Skype. In case of tied candidates, IAAD can decide to divide the assigned scholarship. Applications can be sent by e-mail to master@iaad.it or by traditional mail to Istituto d’Arte Applicata e Design, Via Pisa 5, 10152 Torino – Italy.

FOR INFORMATIONS
For further information on master contents, professor board and scholarships please contact Career Guidance Office:
master@iaad.it
+39 011 54 88 68