IAAD department of “Car Body Architecture” first in Italy opened in Turin in 1978. Since 2008 it is entitled in memory of Andrea Pininfarina. Since 2016, Giorgetto Giugiaro is the President and Maestro of this department.
The specialization in Transportation design deals with the study of the main means of transport with a focus on mobility systems and environmental sustainability.
Turin is the undisputed world capital of automotive design and one of the centres of excellence in the international automotive industry: the great Italian production of Fiat, Lancia, Alfa Romeo and Ferrari, the design of Giugiaro and Pininfarina, Bertone, the automotive innovation of Centro Ricerche Fiat, the robotic technologies of DEA, Comau and Rambaudi, the innovation of Oxygen (electric alternative mobility), not to mention an enormous satellite activities that serves not only Fiat, but almost all of the major car manufacturers in Europe and the world. To confirm this today also Chinese design companies choose Turin as European seat. Thanks to this important supply chain, IAAD Transportation design department is flanked by a pool of important partner companies both public and private, which contribute to the activation of research projects, special lectures, workshops and seminars, company visits, educational activities and internships.
IAAD have always had the goal of providing an innovative approach to training: the best way to become a professional in transportation is being apprenticed to learn from experts in the field. With this insight, IAAD is the first Italian university of higher education specializing in transportation design.
The design work done in collaboration with IAAD partner companies which allow students to put into practice what they study in an environment very close to what they will encounter in the professional field. IAAD Master courses, thanks to this educational philosophy, are a perfect incubator for tomorrow’s talent, responding directly to the needs and market trends. To train young professionals within the educational programme, IAAD recreates what happens in the professional world. One of the hallmarks of the method IAAD is the constant collaboration with leading companies in the sector for the realization of joint projects. Converging in the projects both the needs of the partner companies and educational goals, creates a situation doubly favourable aspiring designers have the opportunity to work with industry leaders and these ones can monitor future talents to be included in their companies. This system also allows to simulate working conditions in a professional context: working with precise deadlines, correcting the work in progress by following the feedback of the customer, working in teams and goals.
In this process, the teachers are key figures representing the connection between IAAD and industry. All the teachers are professionals in their respective fields of teaching, know the companies in the industry and know what it takes for young designers to be competitive on the market. Students find in Professors a valuable reference to improve and understand what aspects of their professional skills are to be refined to enter as protagonists in the world of work.
During the course a great importance is given to presentations and design contest, students are encouraged to make presentations of their work, supported in participating in national and international contests. Projects must not only meet one designer favour, but must be able to be appreciated and understood by the jury of experts and the public.
He graduated in Industrial Design in 1992 and after several years of profession in 1999 he moved to California for a master’s degree in Transportation Design at Art Center College of Design in Pasadena. Between 2000 and 2001 he’s been working as a freelance in England at the studio Design and Realizations near Oxford. Since 2001 he was hired as a designer by the Volkswagen group in the main study in Wolfsburg, until January 2012, when he returned to Italy to work in Italdesign, now part of Audi-Lamborghini group.
// duration: 6 months
// starting: November 2016
// language: English
// value: 60 ECTS credits
Preliminary Module is aimed at the transmission of analytical skills, technical and design specifications of the Transportation Design and is common to both the Master programs.
In order to obtain 60 ECTS credits the student is required to develop a project to present during the final stage of the course and to pass a TOEIC language test. The student will also be able to personalize his or her study plan by participating in sector contests, seminars or additional project works in order to obtain the free credits necessary to pass Preliminary.
// duration: 10 months
// starting: May 2017
// language: English
// value: 60 ECTS credits
The main objective of our master programme is to create appealing professionals for car-makers and design studios, professionals able to make breakthroughs in the transportation industry and set the stage for the future of motor-transportation.
IAAD Master module is truly about design, but not only. We want to prepare students for being active players in the professional contexts they will face once graduated, they must develop a critical sensibility towards the broader issue of the business implications of their ideas and how they relate to a brand image, to the long term goals of a company and to how to target customers. Besides this business awareness of their work, IAAD students must acquire the capability to present themselves and showcase their works in order to demonstrate their skills. The Master Module in Transportation Design is designed to train high level designers who, once finished the studies, can start their own career.
Each edition of the Master involves the development of a thesis project in collaboration with a company. The design process is developed through a first briefing with the company and subsequent meetings of interim presentation and comparison with the designers coming from the partner company, until students get to the final discussion of the thesis. Starting from the brief assigned, the team will develop a 3D model from technical-stylistic input, adopting the same procedures applied in the design center, creating a CAS model with high technical contents.
During the academic year, IAAD organizes educational visits at companies, design centers, museums and exhibitions, special workshops, meetings with designers of particular importance (any costs for travel and entrance fees will be paid by the student). Among the companies clients of the previous editions of the Master of the Department of Transportation Design: Centro Ricerche Fiat, Centro Stile Lancia, Italdesign Giugiaro – Volkswagen Group, Porsche.
REQUIREMENTS AND ADMISSION PROCEDURES
// Preliminary Module
Graduates in Industrial Design, Automotive Engineering and related subjects, holders of a postgraduate diploma in Industrial and Transportation Design and candidates who have gained significant professional experience in the field of transportation can access the Preliminary Module. Admission is subject to the assessment of the application, to be submitted by letter of application, curriculum vitae and portfolio. IAAD reserves the right to request the candidates, if necessary, an interview in person or via Skype.
// Master Module
Access to the Master Module from Preliminary is subject to the attainment of 60 ECTS credits of Preliminary Module. For the attainment of 60 ECTS credits, students will be required to develop a project-work to be presented in the final stage of the Preliminary Module and the overcoming of TOEIC test. Students can customize their curricula with participation in contests, seminars or workshops to collect additional credits necessary for overcoming the Preliminary Module. Graduates in Transportation Design or who have gained significant experience in the Transportation Design or modelling can access the Master Module. Admission to the course is in both cases possible only with the approval of the Coordinator of the course based on the assessment of academic qualifications, professional resume and portfolio.
Applications need to be submitted by 15 September 2016, via e-mail or traditional mail.
Applications have to contain these documents:
– Curriculum Vitae
– Cover letter
The Master Coordinator, assisted by an academic board will evaluate the candidacies received.
IAAD reserves the right to ask the candidate, when deemed necessary, an additional interview at the head office or via Skype. The result of the application will be communicated by the Career Guidance Office to each candidate.
IAAD offers 5 scholarships to be assigned to candidates according to curriculum and portfolio evaluation.
The available scholarships are:
– 1 worth 100% the tuition fee
– 2 worth 50% the tuition fee
– 2 worth 20% the tuition fee
EnrolLment fee and eventual EABHES tax stay at the student’s expense.
Scholarships will be assigned to the top 5 students in the Preliminary application ranking, and will be confirmed for the Master module prior the passing of all Preliminary exams with a minimum 27/30 average. Scholarships will be awarded with merit criteria from a board selected from the Direction and from the Master Program Coordinator.
– Personal portfolio
– Degree type and work experience
– cover letter
will be specifically evaluated.
Candidates who pass pre-selection will be invited for an interview at the head office or via Skype. In case of tied candidates, IAAD can decide to divide the assigned scholarship. Applications can be sent by e-mail to firstname.lastname@example.org or by traditional mail to Istituto d’Arte Applicata e Design, Via Pisa 5, 10152 Torino – Italy.
For further information on master contents, professor board and scolarships please contact Career Guidance Office:
+39 011 54 88 68