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Laura Milani, Director IAAD and Cavalier Giorgetto Giugiaro, Chairman of IAAD’s Transportation Design Department, are pleased to invite you to participate at “Car design: past, present and future”, an event within the week dedicated to Torino Design of the City. 

The event will be entrusted, as a speaker, to Chris Bangle, international authority in the field of automotive design and new Strategic Director of IAAD’s Transportation Design Department, with a talk dedicated to the future of car design analyzed through a creative approach that goes beyond the mere functionality of four-wheeled transportation. 

The role of car designer is being strongly called into question today and it is necessary to rethink it for the future. That’s the theme of the lecture “Car Design: Past, Present and Future”, an event organized by IAAD within the week dedicated to Torino Design of the City that will take place Tuesday, October 10, from 6:30 PM at Cavallerizza Reale. With a detailed set of premises on how the discipline is conceived at present, Chris Bangle, international authority in the field of automotive design and new Strategic Director of IAAD’s Transportation Design Department, will highlight the importance of making car design stronger in order to ensure its continued existence. How to do this? Raising car design to what really is: an approach to creative action that goes far beyond the mere functionality of four-wheeled transportation.